There are 3 main ratings that are used to build a PROscore.
- 1) A Propensity or Inclination rating looks at a prospect’s inclination to give their time or money to philanthropic causes.
- 2) An Affinity or Linkage rating takes propensity one step further to determine if the prospect is interested in “your” specific cause.
- 3) A Capacity rating looks into a prospect’s wealth to determine their ability and capacity to give. Capacity is also available as a dollar amount. This is an estimated capacity over 5 years.